Remember when King of the Hammers was a one day event? Well, you can forget about that for 2012. While the main race kicks off this Friday at 7:30am PST, the action starts TODAY with the Smittybilt Every Man Challenge. In this race, stock & modified stock vehicles get the chance to compete in the toughest one day off-road race on the planet.

As it happens, the entire week is packed with Hammers action. Of course we more than understand not everyone can spend a week out in Johnson Valley. So, with that being said, we’re very excited to share a little Facebook page we’ve been worked on over the weekend. If you’re on a desktop computer, head over to http://www.facebook.com/Spidertrax and you should see a little tab on the left called Live!. Click on that and you’ll have access to the Ultra4 live Ustream (video) and CoveritLive (text & chat) updates for the whole week. Even if you can’t make it to the Hammers, our Live! page should still get you the best seat in the house.

CoveritLive updates for the Every Man Challenge should be kicking off around 8am PST this morning. Our good friend Harry Wagner will even be riding shotgun in the helicopter to best cover today’s race. So, with plenty of time before the Super Bowl, be sure to head over to Live! on Facebook and enjoy today’s action.